Sunday, October 3, 2010

Modern Fruit

One thing that drives me crazy about the United States is the endless "rubbish" blasted on the TV screens.  The other day, I saw an advert for some "health promoting" company selling "fruit in a tablet." Wait a second, since when did fruit come in tablet form?  The company's "revolutionary" idea was sparked by the fact that cutting fruit is messy, requires cleaning of utensils, chewing with the mouth and preparation time.  To resolve this "horrifying" problem chemicals would need to be placed into capsules, labelled as fruit and sold to the gullible consumers - no mess, all you need is water.  This made me really angry, It appears that humans have become so used to a life of leisure and ease that we are incapable of reaching into the fridge, washing a piece of fruit, opening the mouth, taking a bite, chewing once or twice, swallowing and then cleaning up after ourselves.

But - "what happens if a dribble of juice falls on little Mary-Sue's Roberto Cavalli dress?" - that's not a problem, we have chemicals to get rid of that too.

Everything we eat, wear, drink and inhale is full of man-made artificial chemicals - if this were what we ought to consume then we might as well be robots.  I miss the good old days of running through fields of organic strawberries, letting the juice of ripe watermelons drip down your face in utter contentment and stomach aches from eating too much rhubarb -  I don't think "modern fruit" can compare to this.

Soon we will be consuming all of our meals in the form of tiny capsules.  Sound appealing?  I don't think so.

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