Pink for October.

The "I love boobies" campaign from the Keep A Breast Foundation has sparked outrage in many schools.  The campaign wasn't invented to go undetected by the radar, but instead, to spark controversy and make headlines to ultimately raise awareness.  In response, school districts have been banning students from wearing the bracelets deeming them as inappropriate and offensive.  Targeting the teen market is vital if any change is to be made, for they are the future, and encouraging positive health behaviours can reduce risks for contracting the deadly disease.  However, I am annoyed by the way in which sex is being used to sell cancer awareness to teenagers. The idea of reducing something as complex and devastating as cancer down to the appreciation of breasts is likely to disgust those who have had to fight for their lives as a result of being diagnosed with this detrimental disease.  The individuals responsible for this campaign support the claim that through wearing these bracelets peers will be more willing to strike up a conversation, and whilst I agree with this statement, I reserve the right disagree with the "conversation" aspect.  After all, the message they are trying to convey is powerful, but so is the double-entendre's other meaning, and that's the kind of thing that can degrade an atmosphere and ultimately portray the underlying meaning as a joke rather than a serious matter. 


Whilst the "I love boobies" campaign is questionable, at least the bracelets are being sold for money that benefit cancer research.